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MPMC Launches New Motorsports Awareness Campaign
New program aimed at capturing new fans and enthusiasts |
DIAMOND BAR, California – The Motorsports Parts Manufacturers Council, a council of the Specialty Equipment Market Association (SEMA), is launching a new campaign to increase attendance at Motorsports events and public awareness of the industry. The program is titled “Take a Friend to a Race” and includes a series of ads and promotional pieces that urge enthusiasts to invite and introduce friends, relatives and neighbors who have never attended a motorsports event to do so.
“MPMC members are in the business of manufacturing parts that are designed specifically for race cars,” said MPMC Chairman Bill Floyd. “That gives us a vested interest in the health of the Motorsports industry, which translates directly into event attendance. ‘Take a Friend to a Race’ will have a significant effect on Motorsports attendance and participation, and will improve communication between the parts manufacturers, the track operators and the sanctioning bodies.”
A key component of the campaign is the designation of August as Motorsports Awareness Month.
“We are urging individuals within the industry to reach out and physically bring a new potential fan to a race,” continued Floyd. “So they can experience the sights and sounds that television just cannot capture. Auto racing is a family-oriented sport, so families can plan days or even vacations around events. Companies can plan outings to Motorsports events. Marking August as the official Motorsports Awareness Month gives the idea an annual focus throughout the industry.”
The Motorsports Parts Manufacturers Council (MPMC), a SEMA Council, is dedicated to representing the collective interests of all SEMA-member companies who manufacture parts that are used in sanctioned racing events, and to developing effective strategies for dealing with industry-specific issues. Companies interested in joining SEMA and MPMC can contact SEMA headquarters at members@sema.org.
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All New Stealth Pro Ratchet
Sleek, modern, and lightweight, the new Stealth Pro Ratchet shifter provides a solid and short throw ratchet shift action that B&M pioneered over 30 years ago. Incorporating the magnum grip handle, light-weight construction with anodized brush aluminum and carbon fiber parts, this is one of the most feature-packed shifters on the market at this unbelievable price.
The Stealth Pro Ratchet specifications and features meet and exceed NHRA and IRHA requirements, including neutral safety switch, backup light switch, and gear position indicator. A perfect fit for 3 & 4 speed transmissions and ideal for competition, the Stealth Pro Ratchet provides smooth easy shifts and it looks right at home in a dragster, a roadster or a door car!
For a limited time, the Stealth Pro Ratchet is sold directly through B&M Racing’s online store for the introductory price of $299.00 $249.95*. This deal will only last through the end of December 2008 and is limited to quantity on hand!
81120–Stealth Pro Ratchet
81121–Stealth Pro Ratchet - PowerGlide
*Special pricing applies in shopping cart.
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Come see us at the 2008 SEMA Show, we will be in Booth # 22363 for some exciting news and innovations.